On Wednesday, June 20, 2018 Instagram launched IGTV that will feature full-screen, hour-long videos created by the accounts that you follow. The app was designed for videos that are longer than 60 seconds.
Source : Elangza
The original Instagram app has a button of IGTV, along with its own self-contained app. So far, the new feature seems a little like YouTube. In addition to highlighting original content from celebrities, users can upload their own videos too.
How Do You Get IGTV?
IGTV works as a stand-alone iOS or Android app. If you want it as a separate app, you can install it from the Google Play store, and the new app popped right up.
IGTV is also accessible directly from the main Instagram app. If you have Instagram on your phone, the new button for IGTV is right at the top of the app already. That’s definitely one way for the company to get people to use this new instagram feature, without adding an additional step to the process.
How Do You Use IGTV?
When you press the icon, it takes you to a navigation screen that features a search bar and four different categories: For You, Following, Popular, and Continue Watching. You can swipe right to go through videos recommended to you based on who you already follow. Swipe down, and IGTV will continue playing the currently selected video. IGTV is specifically built for phone, which means that videos are full-screen and vertical. The app is optimized to work well with a device that you (probably) already use to take photos and videos every day. You can also like, comment on, and send videos to your friends.
What Can You Do With IGTV?
The fact of IGTV is that Instagram users can now make longer videos, which can potentially become more-engaging for followers.
Unlike the standard Instagram app, videos on IGTV can be longer than 60 seconds. Actually each video can be up to an hour long, according to
Instagram’s “Welcome to IGTV” blog post. That’s a lot more time to flesh out a series or sell a product or idea.
If you’re a creator at heart, you can create your own IGTV channel!
If you’ve added a channel, you can access it by clicking on your profile picture in the main IGTV screen. From there, you can upload your video content of more than 60 sec. Initially, when you first start out, your videos can be a maximum of 10 minutes, while more prominent channels can share longer videos.
What do you like about this new Instagram feature? Do comment below!