Why Digital Marketing? Why is the field growing so rapidly? Am I eligible to do a Digital Marketing course? What is the scope and salary in this career? Is it secure or just a short-term boom? If all these questions are flowing through your brain and you are searching for a right career in right trend then you are at the right place. This blog is all about clearing your doubts based on Digital Marketing Career and its opportunities.
First of all, Digital Marketing Jobs are rapidly growing and by the end of 2020, all businesses would have an online presence. The reason for this rapid growth is the digitization of everything around us. Now all the work, social interaction, purchase etc. are online and hence it is essential for every business to be Digital. The digital economy is growing 10 times faster than the traditional economy. As a result, the opportunity for students is to opt for Digital Marketing as a career and flow with the rapid growing marketing strategies to be successful.
A Digital Marketing student has a variety of jobs in this field, if one likes coding he can learn web designing if you like graphics you can make creatives for firms if you like writing you can publish content like blogs, articles etc. and the list goes on. So let’s have a glimpse at what topics this course covers and positions you could hold as a successful marketer.
The most common doubt about Digital Marketing – Am I eligible for this?
There are no such eligibility criteria for doing a Digital Marketing Course; anyone can do it. But for a good headstart, one could have a degree in Internet marketing or a marketing degree. Because doing digital marketing isn’t a piece of cake, one should do a certified course in order to be perfect in every manner, because experimenting in this area could lead to a non-recoverable reputation damage to the company’s online presence. So go ahead and enroll for a good Digital Marketing Nanodegree.
Positions One Could Acquire in Digital Marketing
Digital Marketing Manager or Digital Director
The topmost job in the field of online marketing and the most paid too (obviously). This is the person who can handle almost everything in the digital marketing career. He can be a web designer, an SEO specialist, or a content writer. But he actually just manages all these people and guides them in the right direction. It takes 4-6 years of experience in online marketing to handle this job. He is the one responsible for the complete marketing team of a company. The average salary of a Digital Marketing Manager is around Rs.412,492 per year and the scope is really bright.
SEO is something every website needs to rank on the Google SERP (Search Engine Result Page). It means Search Engine Optimization i.e. optimizing your website or content such that the pages of your site rank well when the keywords are searched by the user. An expert keeps track of this growth and is responsible for further growth like this. It is a field of experimentations, trying different techniques to make the pages rank in the top Google SERP. The average pay for an SEO expert is Rs.183,601 per year.
Content is the heart of any social media page, website or any blog or article. Without content every site is heartless. A content strategist is a person who writes the right content at right time for the right place. For being a content strategist one needs to perfect the skill of researching some topic rather than just start writing crap on a sheet of paper. His strategies should be clear to meet the company’s objectives rather than taking them in a completely different direction. It is a bright career option unless you are creative enough to generate useful data for the company. The average payout for a content strategist is around Rs.445,815 per year.
All the nasty ads we see here and there are generated and planned by the SEM experts of the company. They plan the keywords for the ads, their specific ad groups, campaigns and proper placement for the ad. They also select which medium would be the best for the ad. It should be either a text ad or a display ad. These are all the roles they play. They also improve the landing page for the ad and design them graphically and textually appealing. They also generate reports in accordance to them and suggest improvements in ad graphics and content. The average salary is around Rs.2,53,982 per year.
Social Media Manager
One of the most engaging and interactive ways of reaching your audience is through social media. People are mostly engaged on social media to platform either browsing posts or chatting or sharing good content with friends or following good pages. The person targeting such audience through some social media platform either using organic or paid reach is called the social media manager. The different strategies to reach the customer, to increase likes or follows, handling customer complaints, studying the behavior of the users etc. are all managed by a Social Media Manager. The average payout is Rs.338,029 per year.
So these were some of the roles possible in the field of Digital Marketing. Being an expert in one field might not be enough hence one should learn 2 to 3 of them to get a classy profile and a good payout. If you want to know about the courses in Digital Marketing please contact us at getdigication.com.