“Myth” or in other words you can recognize it as “Misconception”. A myth is something on which everyone believes blindly without even thinking.
Digital Marketing and ‘Digital Marketing As A Career’ has taken a great position in the race of employment. But, Digital Marketing still faces the problem of many Myths. Myths in digital marketing influence those people who don’t have any knowledge about this. These people always keep their business from growing.
So, let’s uncloak some of the known digital marketing misconceptions. This article will help you to grow your business or build a career in digital marketing.
Myth #1: Set SEO only once
The idea that “Set SEO and forget”, has got a specific position in everybody’s mind. This myth that SEO requires only one-time configuration is completely wrong. Google changes its SEO algorithms very frequently. SEO requires maintenance as content strategies require revision according to current SEO algorithm. SEO involves a cycle of testing and re-strategizing the content.
Myth #2: Only Large Business Owners Do Digital Marketing
Many of the small business owners believe that Digital Marketing is only for large industries or for the people with big business goals. But that’s not true. Digital marketing offers a large variety of tools and companies that provide services in small budgets. Local businesses can definitely implement SEO. This will help them to promote their business on the web and generate a better revenue at a very low cost.
Myth #3: Creating a Website Is Enough For Digital Marketing
Some business owners think that building a website is enough to increase the sale and build a strong presence on the web. They don’t think that updating the content on the website is as necessary as having a website. Trends on the web are always evolving where people always seek new information.
Myth #4: SEO is Dead
There is rumor all around the web that SEO is dead. But, that’s not true at all. SEO is the main source that brings organic traffic to the website. Nowadays a digital marketing strategy completely relies on SEO for bringing organic traffic to their website. Thus, SEO is not dead and it can’t be dead for years.
Myth #5: Any Content Will Make My Website Good
Getting success in digital marketing not only involves website creation, SEO or SEM. But, it requires a great and a high-quality content. High-quality content binds the user to your website and forces him/her to read the whole content. This will also attract more visitors to your website. If any content created for a website is not relevant, it will make more damage than any other practices.
Myth #6: Bad online comments harm the business
Some business owners fear to market their business online. They believe that bad online comments on their products will harm their business. But in fact, they can gain more reputation from that. If the business owner responds to the negative reviews and takes action as soon as possible, it will increase the trust of the owner in the customer’s eyes.
Myth #7: Content Marketing is a waste of time
Many business owners have myths that they have done the work by designing a website. But the truth is that the effectiveness of content makes the website more effective. Content marketing invites new visitors and drives engagement. Content marketing links to SEO, which brings the audience searching for your website. Thus the effectiveness of content marketing is as important as building a website.
There are a lot more myths but these are the ones we encounter the most. So, to build a career in digital marketing, you should not let these myths cloud your mind. Digication provides a consultation on digital marketing and helps you to craft your career as a successful Digital Marketer.