In the present scenario, search engine optimization has become important for all the competing brands. People use keywords related to your product or service on search engines like Google. It becomes important to optimize your web pages along with the blog posts as per the Google’s algorithms. But one can never be sure of the Google’s updates in its algorithms every now and then. But, one thing is for sure that the best practices for a good SEO has always been about good content, relevancy and intent.
So, how do you get to know what matters to your brand and what not? How to set a comparison between the present day ranking metrics and the traditional metrics? Let us study these simple 10 tips to keep everything straight.
Tips for SEO of Your Blog Content
1. Focus on 1 or 2 keywords that are long-tail and fulfil your purpose of writing the blog.
It is believed that optimizing your blog posts relevant to keywords means embedding as many keywords as possible. But, this is not the scene nowadays as the search engines consider this as keyword stuffing. It refers to embed unnecessary amount of keywords in your content for higher rankings in organic search.
Keyword stuffing is a malpractice for providing good reader experience. According to recent algorithm updates, search engines use reader experience as one of the ranking factors. This includes whether your content solves the visitors’ intent. Thus, it has become the need-of-the-hour that you include keywords in your content in such a way that it does not appear to be stuffed.
The best practice to follow here could be to focus on one or two long tail keywords for every blog. Also, try to keep the focus of the blog tapered so that it becomes easy for you to optimize the blog for one or two keywords.
Using long-tail keywords in your content is beneficial because this makes the post more focused. Also, it resolves specific goals of the audience. In case the visitors are searching for this keyword, then the chances are more that they end up reading your blog. In simple language, you will be able to attract the potential audience.
Source : Pixabay
2. Include these 1 or 2 keywords in specific parts of your blog.
Once you are done with the keywords, now its the time to blend them at various parts of your blog. There are four major places where the keywords should be embedded : title tag, header and body, URL and meta description. Placing keywords in these parts are responsible for a growth in your search engine rankings. These are some on-page SEO tactics to be kept in mind.
The title of your blog is something that the search engine and reader will see at first when they search related to your product or services. The title of a blog plays a major role in determining the relevancy of the content. So it becomes important to include the focus keyword in the title.
The maximum length of title tag is 60 characters. So you need to be accurate in embedding the keywords in the first 60 characters. The rest is truncated on the Search Engine Result Page(SERP). Looking at the technical perspective, Google uses pixel width and not the character count to measure page title length. This has increased from 500 pixels to 600 pixels.
Header and Body
The pattern of keyword embedding throughout the body and header of blog should be normal. Always include keywords in a manner that is acceptable by the readers. Never use keywords more than often as you will be in the risk of getting penalized. Whenever you start a blog, the main focus is on how will you blend the keywords in your content. But this is not the primary concern. Before you start to write a blog, you should focus on what matters to your audience, and not how often will you include a keyword in that content.
Try to keep your focus on the queries of your customer as they prove to be the best blogs for your brand. Doing this will give the results as you can see that the blogs get optimized for the keywords.
Source : Pixabay
Make sure to include the focus keyword in the URL of your blog. Optimizing URLs for every post that you publish gives a great opportunity to rank higher on the Search Engine Result Page. You can even embed the long-tail keyword in the URL for better rankings.
Meta description is something that tells the readers or the search engine about your blog. This is a brief introduction of your blog that handles attracting readers. So, you need to be accurate in using long-tail keywords so that the readers are well-aware of your blog’s content. Keep in mind to make the meta description way more engaging as it is the only KPI for a great click-through rate.
3. Make your blog mobile-friendly.
As the world is becoming mobile-friendly with the growth of technology, so does your blog needs to be. Nowadays, most of the people use a search engine from their mobile phones rather than from a computer. So, to handle all those queries, Google ranks websites first that are mobile-friendly. This metric has been added since April 2015 when Google updated its Penguin algorithm.
Make sure you always use “responsive design” for making your website mobile-friendly. Before this update, pages generally had two URLs – one for desktop and other for mobile, but now there is only one URL if your website is responsive. It allows the blog pages on the mobile as well. This has proved to be a benefit as now if any inbound links come back to the website they are not divided amongst the two URLs.
This has further helped in centralising SEO power that comes from these links. Hence, this has made the work of Google easier in ranking the websites.
Source : Pexels
4. Optimize your meta description.
As mentioned earlier, meta description is a major KPI in increasing click-through rate. The meta description of a page gives a brief about the content on that page. It has to be well optimized to help the readers decide whether they will read the blog or not.
The greatest length of meta description is about 300 words. Not only should the blog be reader-friendly but also it should be relevant and compelling. Again, it should also have long-tail keywords for better rankings.
Whenever we search for a keyword, SERP has several results which contains bold letters. This makes a connection between the search term and the result. There is no guarantee that Google publishes the meta description mentioned by us. If the blog contains some relevant keywords according to the readers search, it will display that part of blog as the meta description.
There is no way to influence what text gets displayed on the SERP. But you should keep a practice to optimize your metadata and content to improve relevancy.
Source : Google Search
5. Optimize your image alt tags.
Having images in your blog improves its readability. Readers can get bored of excessive content. But, search engine bot don’t look for images, rather images with alt tags. Alt tag of an image gives a description of the image as the search engine cannot see what the image is about. This tag helps them to rank images in the Google Images results. In case of poor network connections, alt text is displayed in the image container which is helpful for the readers. If we talk in technical terms, alt text is added in the HTML image tag. Although you may think that adding keywords to alt tags will not make a huge difference, but it definitely does.
Source : Pixabay
For example, change the name from “IMG260497” to something more accurate like,”hot air balloon ride near a lighthouse.”
6. Avoid using too many similar topic tags.
Topic tags are helpful as they organize your content, but excess of everything is harmful. Having a lot of Topic tags can lead to penalty by search engines for having duplicate content.
Consider an example, you choose to use “blogging”, “blog” and similar topic tags for your blog and you keep repeating them on many pages of your website. The search engine might predict this as you are showing the same content many times on your website. This can prove to be very harmful for your brand.
Always have about 15-20 topic tags that you feel are relevant for your blog and are not very similar to each other. The rest can be cleared up in sometime. In this way, you won’t have to worry much about your content getting duplicated.
7. Make easy URL structures for the blogs.
The blogs should have an easy URL structure so that your readers can understand your website and the content in a better way. The rankings on the SERP is dependent on how much your URL structure favors the understanding of that page.
Suppose the reader goes from homepage to Blog and News section, then the URL would be:
https://getdigication.com/category/blog-and-news/. So, this structure helps the reader as well as the search engine to know better about the website structure. This link shows that the Blog and News section is inside the Category section.
So, URL structure helps the reader in locating where they are currently working on the website and how they can get along the website.
Source : Google Search
8. Create internal links whenever possible.
Internal links in your website helps the search engine to check how relevant your content is. The best practice for creating internal links is by mentioning about a previous blog post in your new blog. Incorporating this practice will not only help the readers to stay on your website but also increase the authority of other pages on the SERPs.
Source : Pixabay
9. Use Google Search Console.
Google Search Console has a section called the Search Analytics Report. This report is very useful as it helps to analyse which keywords do the readers search for and how do the clicks come from Google Search. To optimize your low-performing blog posts for better traffic and leads, this tool can prove to be very useful.
Initially, ranking your blogs on the first page would be very challenging. It takes some time to get authority. But this is possible only if you post blogs on a regular basis and optimize them properly.
Source : Pexels
10. Use topic clusters.
The last but the most important tip is to use topic clusters. Until the concept of topic clusters, SEO specialists optimized blog posts for specific keywords. But the results were not always very satisfying both for the reader and for the search engine. This also led to a competition among the same website blogs having different URLs.
So, to rank higher on the SERP, use this model. Select the broad topics and then create content on the basis of specific keywords and try to link them with one another. This helps you to create a good authority on the search engine. The topic cluster model has three main components – pillar content, cluster content and hyperlinks.
These were some tips which you can include in your blog SEO. Try to enhance your goals once your website starts to grow on the search engine. This way you can get other websites to link to your website. Once you have identified the goal of your potential reader, it becomes easy to plan the content further and execute it.
Visit our website Get Digication to know more about Search Engine Optimization.